The tourist heritage is one of the most important assets that our generation will pass on to young Kenyans. Understanding this valuable possession is imperative if we expect our next generation to conserve and benefit from this immense God-given treasure.
While the world is highly aware of Kenya and its heritage and tourist treasures, the awareness of the national rural youth is abysmally low. To correct this situation Tasneem Adamji, in association with African Quest Safaris has instituted a self-motivated program to promote awareness of sustainable tourism and natural heritage of Kenya.
Under this program, we play host to top performers from eight rural schools on a tour we call – “Know your Kenya”
These children are taken to a national park, or game reserve or even an urban center with African Quest guides showing them the sights. The purpose is to change their perception about tourism, help them understand their legacy and value their inheritance.
We also aim to dispel the myth that tourism is a foreigner-dominated industry with little participation from local Kenyans.
Children who participate in the trip are encouraged to write essays and share their experience with their friends and community, thus, in turn, helping change the perception of their peer group and motivating them to take interest in their surroundings.